MOD Beverage to Launch Rail Brand Spirits
Next month, MOD Beverage will launch its new lineup of spirits, Rail Brand.
Launching with Rail Brand Vodka and Rail Brand Gin, the lineup focuses on the simple side of spirits – no fuss, no fancy flavours, just basic gin and vodka that’s perfect for mixing drinks at home or at a bar.
We’d noticed a gap in the market for a no frills, low-key and affordable alternative to the major players in the spirits category. Initially devised to support professional bartenders (hence the “rail” in our name, referring to the rail behind the bar where liquor is kept), we quickly realized the bartenders at home could use something similar. So, we designed Rail Brand Spirits Co to give both professional and amateur bartenders a quality, low-cost option for their go-to – or “on the rail” – spirit.
Each batch is manufactured locally in MOD’s Vancouver facility. In keeping with the back-to-basics approach of the concept, the vodka tastes just as you’d expect – like vodka! Same goes for the gin, which utilizes just the right amount of herbal ingredients without overwhelming the sense. Less is definitely more when it comes to this line of spirits.
Tying everything together is minimalist packaging designed to turn heads and give it to you straight. Just like your vodka or gin, if you’re into that kind of thing.
Rail Brand is one of two new MOD Beverage brands launching this spring, alongside Company Cocktails. Expect Rail Brand Vodka and Rail Brand Gin at a liquor store near you this Spring! For more information, visit railbrandspirits.com or check out @railbrandspirits.