Parade Hard Seltzer Launches Double Pop Mix Pack
Remember those ice pops from when you were a kid? The ones you’d need to break in two and they’d melt all over your hands? Then you’d lie in the sun and let the flavour take you over completely? Yeah. Good times.
With that memory in mind, Parade Hard Seltzer launches its very first mix pack, the Double Pop Pack, aimed to take you back to that place so many of us can recall. By combining the brand’s two core flavours– Fruit Punch and Pink Lemonade – with four new ones, Parade is offering balanced, flavourful hard seltzers alongside a dollop of nostalgia to get you through this summer.
New for this mix pack are Lime, Grape, Orange and (not at all controversially) Banana flavours, all of which are designed to emulate the classic ice pops without all the added sugar. Each flavour in the Double Pop Pack is sugar-free and 100 calories.
“We’ve seen enormous growth with hard seltzers and RTDs generally over the past year, but in our opinion, they were all missing that wow factor we like to see in new product launches,” says Paul Mroczek, President of MOD Beverage and Founder of Parade Hard Seltzer.
“The market seems ready for more advanced flavours in their hard seltzers – something that’s both familiar, but totally unexpected from a brand like this. I think the Double Pop Pack offers the kind of experience people are looking for this summer.”
Parade utilizes MOD’s Cold Fermented Sugar process, which a variation on the malt-flavoured beverages available in the US. We use a special Seltzer yeast and proprietary fermentation strategy to get a clean fermentation that all but removes the phenolics and esters and allows for a fresh flavour and smooth drinkability.
Parade launched in Summer 2020 and is MOD Beverage’s first foray into low-calorie RTDs. The mix packs will be widely available throughout. British Columbia, Alberta, Saskatchewan and Manitoba