Spectrum Beer partners up for East Van Pride celebration

This week, Spectrum Beer is pleased to announce our partnership with Man Up and Eastside Studios to present #upandupPRIDE, a four-day Pride celebration being held at the MOD Beverage / Spectrum Beer brewery in East Vancouver.

This year, #upandupPRIDE is replacing Eastside Pride, a weeklong series of events that was postponed due to the COVID-19 and plans to return in 2022. This year’s events are a scaled back version of Eastside Pride, featuring four of its most popular events: Man Up on Friday; two versions of Le Hangover on Saturday;  Level Up on Sunday; and Late Afternoon Snack on Monday

Not only will this weekend be a celebration of diversity and inclusion, it will also be the post-COVID blowout the East Vancouver Queer community has been waiting for (with safety protocols in place, of course!).

“We’re really hoping these events will get people back on their feet and be a morale booster,” says event organizer Ryn Broz.

“We’ve really been missing having events. Events spaces are so important to the Queer community and in East Vancouver in particular, where there aren’t many physical gay bars. Without our events, we’ve had virtually no gathering space over the past year and a half.”

MOD Beverage, which owns Spectrum beer, is donating the use of its facility for the outdoor festival. Spectrum Beer long supported East Side Pride, partnering for the events since the brand’s founding 2018. Vancouver’s LGBTQ+ community was one of the first local communities to embrace Spectrum, thanks to one of our original brewers, who was also a drag performer and enmeshed in the local drag community. One of Spectrum’s first beers, Miss Tanjie Tangerine Wheat Ale, was named after Miss Vanjie of RuPaul’s Drag Race fame, which helped the brand find a niche among the Queer community almost immediately.

“Inclusivity has been one of the pillars of the Spectrum brand since day one,” says MOD Beverage president and founder Paul Mroczek.

 “It’s really about being an ally to the LGBTQ2+ community and doing more than simply changing your Instagram avatar to a rainbow flag once a year. It’s about being a partner and advocating and giving opportunities to people in this community whenever and however we can.”

Attendees to the events can expect DJ sets, live music, 15 different drag performers, food trucks, games, and a Spectrum Beer giveaway contest.

On Friday night is Man Up, Vancouver’s longest running drag show, which will also feature live music from local bands. On. Saturday will be two separate sessions of Le Hangover, which started eight years ago as a small Pride parking lot party and swelled over the years to be one of East Side Pride’s most popular events. On Sunday, is Level Up, is a BIPOC-focused music event run by run by DJ and producer Softieshan. Monday evening is Late Afternoon Snack, a late-in-the-day brunch patio hosted by Pride Monday and Continental Breakfast.

Online tickets are sold out for all events, but a limited number of door tickets will be available on the day of each event. The event will be held entirely outdoors, with organizers adhering to, and in some instances exceeding, current COVID-19 protocols. Masks will be required on the dance floor in order to keep everyone as safe as possible. 

If you’re going, we can’t wait to see you there!