You might be looking at our company and wondering, “Errrr, there’s a lot going on here. What are these people all about?”
And fair enough! We are doing a lot, but that’s the game when you’re a portfolio beverage company.
What does that mean, you ask? Simply put, it means we produce and sell more than one brand at a time. There are quite a few companies around the world that operate like this. Some produce and sell their own products, while others operate more like sales agencies that partner with manufacturers. Others still function as some variation of each.
We do it all. We even make non-alcoholic beverages, although those haven’t been released yet (but we’ll let you know when we do!).
I know it’s a little confusing. So, to help you make a little more sense out of what we do, here’s a primer on our portfolio to give you a better sense of what we do and where we’re going.
This was launched in May 2018 by Craft Collective Beerworks (later renamed to TBA Beverage), and we purchased the brand from them earlier this year. Spectrum was designed specifically for anyone who liked the idea of craft beer, but couldn’t get past the taste of classic beer styles: lagers, IPAs, pale ales and so on.
So Spectrum was developed specifically as a gateway beer project for beginners, but that could also be enjoyed by just about anybody. Over two years on, it’s by far the most successful brand in our portfolio, helped in large part to the Sour Pack’s success last summer. We’ll be updating and re-releasing that in 2021, so watch out for that, along with, oh, a dozen other new innovations.
Try this! Hot Pink Lemonade Sour – the first beer released and still a top-seller.
Another brand purchased from CCB / TBA. This one was created to compete with the rash of mediocre lager brands selling at low prices. Clearly there was a market for good beer selling at low prices, right? Well, there was. And there is. We love Haus, and you should too. Keep an eye out for a rebrand sometime in 2021.
Try this! Haus 15-pack, duh.
Parade Hard Seltzer is our take on the hard seltzer craze that’s taken over the country. But we’ve added a twist, introducing classic flavours from our collective past. It’s cold-sugar-fermented, gluten-free, vegan-friendly, 100 calories and all that fun stuff.
Try this! Parade Fruit Punch
Canned wine! It’s a thing. It’s going to be more of a thing. We’ve sourced the grapes from California and are cellaring it in Vancouver for an easy-drinking canned beverage designed for basically any occasion where wine is warranted and permitted. We’ll be introducing some more sparkling, easy-drinking, lower ABV variations on these concoctions later this year. Watch out!
Try this! Sparkling Sauv Blanc
It’s cider! In a can! It’s good. It’s made using a modern hybrid recipe from Pacific Northwest apples. It’s smooth and goes down easy. It’s also delightfully dry, as well as zero sugar, naturally gluten-free, vegan-friendly and only 120 calories per can. We’ve only released the one flavour so far, but more are coming in 2021. Yes, we have lots on deck in 2021. Oh god.
Try this! Zero Sugar Apple
Look y’all, coconut is nothing to fear. OK? And we can prove it – you just need to try some Mighty. Ours is the only naturally cold-sugar-fermented hard coconut water out there – made with real coconut – rather than coconut-flavoured vodka that’s been released by other companies over the past few years. It comes in two flavours, the OG coconut and a pineapple-flavoured, which, look, if you’re worried about it tasting too coconutty, try this and thank us later.
Try this! Mighty Pineapple
An artisanal and infrequent beer project, consisting mainly of IPAs, that we picked up from CCB / TBA. What does the future hold for Phantom? Who can say? Here today, gone tomorrow. Or is it?
Try this! Mind Fuzz IPA
In 2017, Craft Collective secured the rights to be Odin’s Canadian partner. Odin’s founders are actually Canadians who, after years living and working abroad, settled in Seattle and opened Odin. When CCB helped Odin come into Canada, they refreshed the brand, updated the portfolio to include the wildly successful Galactic Space Dragon.
We’ve picked the brand up where CCB left off, where it’s currently serving as our most “traditional” craft beer brand, complete with lagers, pale ales and all the weirdly experimental limited releases you could hope for.
Try this! Galactic Space Dragon IPA