Month: April 2021

What can the beverage alcohol industry do to curb climate change?

We ask ourselves this every day. How can we not? The good news is there’s a lot we can do. We can reduce our waste, for one, and we can begin giving renewables a go. We can raise awareness with our employees, clients and various stakeholders. All are important.

Where it begins, though, is with curbing our carbon emissions and becoming fully sustainable as soon as possible.

Earlier this year MOD Beverage partnered with Vancouver-based Offsetters to develop a plan to get us to zero emissions sometime in the next decade. Our operations and carbon emissions are still being analyzed, so we don’t yet have a realistic target set out. But we are committed to getting there and hope to be a leader in the Canadian beverage alcohol and a beacon for like-minded companies to do the same. By educating ourselves, our employees and our clients, we hope we can raise consciousness on this issue.

We’re excited to go through this process and know it’s the right thing for our business, for our community and for our planet. We were hoping to have the plan unveiled by today, but it’s always better to get it done right than done quickly.

Stay tuned for more info in the coming months as we unveil our plan.

MOD Beverage’s cider brand, Getaway Hard Cider, is readying the release of its first mix pack. Alongside its core Zero Sugar Apple, the mixer will include Zero Sugar Pear and Zero Sugar Pineapple.

We’ve based each of these new recipes off the Apple recipe, adding fresh pear and pineapple juice, respectively. In the case of Pear, the cider is deliciously mellow and lightly sweet, making for a highly drinkable addition to the Getaway family. With Pineapple, we’ve gone for a more tropical take on the classic cider flavour – one that’s smooth, clean and refreshing as it sounds.

Getaway Hard Cider was released in 2020 and was designed to reinvigorate the cider market with a product line that is approachable and flavourful, without utilizing added sugar for the sweetness. Every batch is naturally fermented down to eliminate all residual sugar, so it’s dry and refreshing with just the faintest hint of sweetness. And of course, zero-sugar.

In addition to the release of the mix pack, Zero Sugar Apple has been listed by the BC Liquor Stores and is available at locations all across British Columbia. The mix packs will be launching across Western Canada at private retailers and listed at MBLL/Liquor Mart, Calgary Coop and the SLGA.

For more information, or to find a store near you that carries Getaway, visit getawaycider.com and follow us at @getawaycider.

Is there a wild or whacky beer flavour you’ve been dying to try? Or have you been hoping Spectrum Beer Co. would finally settle down and make a normal beer for once?

Well, now you can have your say! Spectrum has launched the “Choose the Next Spectrum Beer Flavour!” contest, where people can submit their ideas – however creative or traditional they might be – for a chance to win up to $3,500 in travel vouchers for a trip anywhere in Canada.

The contest is simple: submit beer flavour ideas through Instagram between now and April 20. On April 26, three finalists will be unveiled, where Instagram users can vote on which one they’d like us to make. The winner will be announced May 10, and the final beer will be released in October.

Go here for full contest details and to enter (and make sure to follow @spectrumbeer, while you’re at it).